The Canadian trucking industry currently shows over 20,000 vacant driver positions, according to a recent report from PricewaterhouseCoopers (PwC). And 34,300 truck drivers were expected to leave the industry in 2024, according to Trucking HR Canada’s Labour Market Snapshot: November 2022. As the trucking industry struggles with how to solve the increasing driver shortage, many companies are taking a different approach to recruiting.
The demographic pool is widening as organizations focus efforts on hiring veterans and recruiting young talent out of school, but there is one key demographic the industry is ignoring. According to data from Omnitracs, women account for only nine percent of drivers. The opportunities are endless when it comes to recruiting women truck drivers, but it doesn’t stop at just filling the driver’s seat. When you do the analysis, women are a proven asset to organizations, as female drivers have lower turnover rates, fewer accidents and more miles logged.
Reasons why Trucking Companies Should Focus on Women Drivers
Women are a huge part of the economy
According to the Bureau of Labor Statistics, women now represent 46.6% of the total workforce, yet they are still underrepresented in trucking jobs.
Women have shown they make safer truckers than men
Hiring women drivers could actually increase your safety record. According to data from the National Highway Traffic Safety Administration, women are safer drivers. They’re less likely to be distracted by their phones or other devices and are more attentive to safety.
Many women lost jobs during the pandemic
The pandemic hit everyone hard, but women were hit even harder. That’s because women tend to work in industries that were disproportionately impacted by business closures. Think residential and home nursing care, childcare, food service, and the hospitality industry.
It shatters the stigma
The only way stereotypes can change is by major players in the trucking industry leading the way. Some of the most frequently cited reasons for not having more women in trucking are that driving a big rig for hundreds of miles at a time isn’t family-friendly, and the industry is male-oriented and unwelcoming to women.
Sources:
https://www.newcanadianmedia.ca/canadas-trucking-industry-needs-thousands-of-drivers/
https://kjtransmedia.com/4-reasons-to-focus-on-women-drivers/
https://www.transforce.com/carriers/carrier-resources/benefits-of-hiring-female-truck-drivers
Opinion Piece by :
Mariah Tacanga
mariah@bigrigwraps.ca
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