Isabelle is a dynamic Recruitment, Retention and Marketing Specialist with a passion for motivating, attracting, and retaining women in the transport and heavy-duty mechanic industry. With a focus on diversity and inclusion, Isabelle has spearheaded numerous initiatives that challenge industry norms and pave the way for a more balanced workforce.

A key highlight of Isabelle’s career has been the development and execution of a groundbreaking 100% all-women trucking class in collaboration with the CFTR in Québec. This innovative project not only provided comprehensive training for female truckers but also created a supportive community that encourages growth and camaraderie among women in the industry.

In an effort to raise awareness and inspire more women to join the transport sector, Isabelle launched the Pink Tanker campaign which was also supported by CFTR’s Pink Truck. These eye-catching vehicles were designed to make a bold statement and highlight the significant role women play in trucking. The campaigns garnered widespread attention and sparked important conversations about gender diversity within the industry.

Beyond these projects, Isabelle is an active participant in industry podcasts, where they share insights and experiences to inspire others. She also frequently organizes and invites students to explore the transport sector, showcasing the vast opportunities available and emphasizing the importance of gender parity.

With a vision for the next generation of truckers to be at least 50% women, Isabelle is dedicated to breaking barriers and fostering an inclusive environment where everyone can thrive. Her commitment and innovative approach continue to make a significant impact on the industry, driving it towards a more equitable future.